Pubg Mobile: A great French fashion designer will dress the characters of the video game, a first | French Julian

Sign of times, video games now interest the world of haute couture. The great French Julian fashion designer will thus collaborate with the famous Pubg Mobile game to propose an unprecedented collection.

Announced this Thursday, July 8 by Tencent Games and the Parisian sewing house, this collaboration will materialize by the end of the year in the famous Royal Battle, which will offer skins to dress up his characters. Tencent Games, publisher of Pubg Mobile, so took advantage of the Fashion Week to highlight this new proposal for players, who can buy aesthetic improvements in the game to express to other players their individuality.

"The video game industry is today a bigger industry than cinema. Recently, Steven Spielberg's Ready Player One (2018) movie that highlights players and virtual avatars, that's the future. To be at the forefront, you have to know how to go to this media, "says French Julian Julien provided, which counts among the 15 fashion designers in the world to hold the haute couture name.

A very Parisian fashion

A universe that he knows well, being fascinated by video games since childhood. Open to new technologies, Julien provided knew how to break the traditional haute couture codes using 3D creation software for several years with Dassault Systèmes, while he performs the ideation of his dresses on iPad Pro. "The developers of Pubg Mobile, asked me to bring a very personal paw, very Parisian, very high couture. It is a young and very enthusiastic team and all have a fascination for materials and fallen, "he says.

Pubgmobile is Stepping Into The World of High Fashion We Will Be Partnering with @JulienFournie, One of the Most Exclusive and Creative #HaveCouture Fashion Houses Further Details Will Be Revealed in The Coming Months! # julienfourni pic.twitter.com/kuozsmaym5

• Pubg Mobile (@pubgmobile) July 6, 2021

For this creator, it's about going beyond the traditional ways of fashion. "The idea would be to have an integrated design design office to work on movies and video games. Today, we have a modeling of materials that reaches an interesting level for the designers, including for light management. Sometimes it's even almost too real, "says Julien provided. Very technophile, he is also close to NFT works. "When we realize a virtual work, there is a timestamp that makes the copy much more complex. But there is also a crucial element for my actual customers because the virtual allows them to offer them creations with more possibilities ".

If the collection developed for PUBG Mobile remains secret, it will only be unveiled in a few months by at the end of November. For players and players to go on their 31 before the new year. "We are at the beginning of a story with Pubg Mobile, which will be sheeting. The leitmotiv of the game developers is the absolute freedom in a video game, to be who we want and create his style. This idea is close to the universe of haute couture to offer something that glues with your personality, "he concludes.